K-Swiss Appoints VP Marketing, E-Commerce For Americas Region

K-Swiss Appoints VP Marketing, E-Commerce For Americas Region



K-Swiss, owned by China-based Xtep International Holdings Ltd, ordained Kate Minner as its newborn evilness chair of marketing and e-commerce for the Americas region.


As conception of the role, she module advance the day-to-day of the Americas for every areas, including the K-Swiss direct-to-consumer (DTC) platform, with a key pore on antiquity on the brand’s broad indiscriminate portfolio crossways sport, style and style including action sport where it excels. Moreover, with a apace ontogeny DTC site, Minner module also compel strategic objectives to physique the emotive unification with the brand’s consumers and elevate the purchase experience.


“I’m so agog to be connexion the K-Swiss aggroup and to support intend the ontogeny of this iconic acquisition brand. The heritage began in 1966 and today 55 eld later, we module move to vow the incoming procreation of consumers to reassert the function as the directive sport covering brand,” said Minner.


Minner has held activity roles at Lacoste Footwear, William Grant & Sons, and L’Oreal. With 20 eld of orbicular mart operative experience, she brings broad noesis in sort development, as substantially as crusade creation, PR, digital and empiric activations to the team.


Previously, she aimed to vow a more fashion-conscious consumer with broad seasonal campaigns that pore on nonindustrial and dynamical sort strategy and raising key partnerships. She designed collaborations with partners same goop and Evangelist Legend conjunctive brands to both newborn and existing consumers.





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K-Swiss Appoints VP Marketing, E-Commerce For Americas Region




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K-Swiss Appoints VP Marketing, E-Commerce For Americas Region

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