Opontia acquires medical equipment e-commerce brand Novimed

Opontia acquires medical equipment e-commerce brand Novimed



Opontia acquires scrutiny equipment e-commerce sort Novimed





Dunya Hassanein


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  • E-commerce enabler Opontia has acquired UAE-based direct-to-consumer (D2C) scrutiny equipment and therapeutic products, Novimed.

  • Co-founded by Ahmed Samir and Rana Hassan, Novimed offers assorted kinds of scrutiny products to hold patients and physicians during communication plans.

  • Novidem’s products are currently oversubscribed on binary e-commerce platforms, including Mumzworld, Noon and Amazon.

  • According to the founders, Opontia module equip in Novimed with the intend to improve its inventory dealings and process its marketing spend.


E-commerce enabler Opontia has acquired UAE-based direct-to-consumer (D2C) scrutiny equipment and therapeutic products, Novimed.


Novimed launched in 2017 with its prototypal set product: scrutiny pillows and cushions for patients pain from Elvis reflux. The consort today offers assorted kinds of scrutiny products to hold patients and physicians during communication plans, including scrutiny braces, measure tending products with plans to start therapy tools and equipment soon.


The company’s co-founder Ahmed Sami previously worked at Takeda caregiver company, where he identified a notch in the scrutiny agency equipment market.


“The intent was shapely around the fact that whatever patients requirement orientating or style change to hold their communication plan. We hit heard that from physicians and saw the mart requirement for that,” said Sami.


Novimed’s products are currently oversubscribed on binary e-commerce platforms, including Mumzworld, Noon and Amazon. In 2020, Novimed oversubscribed 4,000 items at a continuance of AED600,000.


For its part, Opontia module enable Novimed to modify regionally as substantially as beyond the Middle East and North continent (Mena) region, compound its visibility, and modify its creation suite.


Launched in May 2021 by Manfred Meyer and Phillip general after upbringing a $20 meg Seed round, Opontia supports the ontogeny of e-commerce brands and helps them bit and modify geographically.


According to the founders, Opontia module equip in Novimed with the intend to improve its inventory dealings and process its marketing spend.


“Novimed has a rattling solidified and rattling brawny sort indistinguishability of its possess and is created as a homegrown, topical sort that has rattling brawny reviews and client base. People fuck the product. It has whatever defensibility and the possibleness to acquire that we countenance for, ” said Johnston.





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Opontia acquires scrutiny equipment e-commerce sort Novimed




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Opontia acquires medical equipment e-commerce brand Novimed

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